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How Can Different Industries Use Instagram in Their Pre-Holiday Marketing...
The most critical weeks of 2017 are coming up: It’s called The Big Holiday Season! Are you prepared to give your best in customer acquisition and beat that Q4 business goal? No, this conversation isn’t...
View ArticleCrossCap: The Authority in Marketing Software for Dynamic Teams
This post was originally published on Vyteo. Longevity and exposure That’s what you need For your marketing efforts To make them succeed Campaigns are run By separate teams Each group set apart From...
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Is Bargaining Acceptable in eCommerce?
A guest post by Branislav Srdanovic. How many times have you entered the store, picked and tried a perfect piece of clothing, got shocked by the incredibly high price and left? If you like the item so...
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Product Manager: Turning Ideas into a SaaS Product
Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product...
View ArticleMarketing Trends: What’s Your One Tip on Marketing Strategy in 2018?
Happy New Year, Everyone! 2018 is finally here, and we have 362 days to excel in our marketing to achieve and surpass this year’s business objectives. What tools and strategies should you be using to...
View ArticleCrafting Consumer Digital Journeys as Part of Omni-Channel Strategy
It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard...
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How Brick-and-Mortar Stores Can Enhance Customer Experience to Compete...
A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store. Alarmists have heralded the death...
View ArticleHow Marketing SaaS Startups Disrupt Business Operations
This is an excerpt from the Venturi-group podcast on Innovative Approach to Leadership and Management with Tom Magnifico – VP of Engineering and Professional Services, CrossCap. More and more...
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CrossCap’s Blog is on The Best Marketing Blogs of 2018 List!
We are honored to have been included on the list of the Best Marketing Blogs of 2018 by Fit Small Business! A little bit about us: CrossCap was founded in 2001, and it’s the leader in marketing...
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How pharma marketers can effectively manage a multi-product marketing plan?
In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare...
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7 Signs Your Company Needs Marketing Calendar Software
Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the...
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How Not to Fail in Managing Your Holiday Marketing Plan
The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. Today’s consumer is continuously disrupting the traditional purchasing...
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Omni-Channel Marketing: What Does it Mean to Your Industry and Your Customer?
(Updated on 10.17.17) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate...
View ArticleHow COVID-19 Transformed Marketing Departments
The COVID-19 pandemic has resulted in all non-essential service organizations requiring their employees to operate on a WFH (work from home) basis. Large corporations had a challenge to swiftly...
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Marketing in a Post-Pandemic World
The massive shift in how companies operate and how employees work (from home) has turned everything upside down. The old rules no longer apply, and while companies had been reluctant to push into...
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Why You Need a Social Media Planning Calendar
Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this...
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What Is a Marketing Campaign Calendar?
As part of your company’s digital marketing team, you’ve got objectives to meet and prospective customers to convert. Depending on how many goals and efforts you have in progress, however, managing...
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CrossCap & Workfront Integration
Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing...
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Low Staff & Lower Budgets: How Marketing Teams Tackle a New World of...
Low Staff & Lower Budgets: How Marketing Teams Tackle a New World of Effective Campaigns There’s no question that the COVID-19 pandemic changed the marketing game. CMOs experienced major shifts in...
View ArticleUnified Marketing Calendar
A unified marketing calendar is a centralized tool that tracks all marketing activities, initiatives, campaigns, and events across an organization. It provides a single source of truth for all...
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